The Absolutely Essential Guide...
"This book will show you how to properly plan, organize, execute and learn from constant promotion of your store through events. The type of success these practices have produced can happen in any independent store in America. Make no mistake about it...this is the kind of thinking it will take in today's retail environment to keep consumers coming back to your store." -Randy Eller, 30 year Industry Veteran, Former President and CEO of CBK, President Eller Enterprises, LLC
"The Absolutely Essential Guide to Planning Retail Events! is just that - essential and terrific. A book full of smart ideas to make the specialty retailer stand out and succeed. Lynni's columns are popular in Home Accents Today and she has translated the advice effectively into a workbook format that will be valuable to any retailer who takes the time to use it."
- Becky Boswell Smith, Editor in Chief, Home Accents Today Magazine
"This is a great workbook for the retailers who need help with events. It walks them through the process, step by step and also gives great suggestions and ideas. ALL Retailers can use this book."
-Lisa Casinger, Retail Editor, Home Accents Today Magazine
"Lynni Megginson practically does these events for you. There is not a detail or thought left out. A SPLENDID event planner!"
-Ann Mulligan, Retailer, Great Rooms, Camarillo, CA
"...Her words, style and business sense are pearls of wisdom that ALL retail store owners can benefit from if they take her "Fabulous Events" advice to heart and apply it. This book is meant to be highlighted, written in and read over and over again. If you follow this advice, your customers will come!"
-Carol Hilton, Retailer, Great Rooms, Camarillo, CA
"Lynni Megginson has conducted workshops to audiences full of retailers large and small. Her no nonsense speaking approach, practical tips and fun delivery are always a hit. When you can't be there, "The Absolutely Essential Guide for Planning Retail Events" is a seminar complete with workbook to walk you through the process. Lynni has become a shining star on our speaker and workshop leader list.
-Sharon Davis, Executive Director, ART (Accessories Resource Team)
